L'Oréal 2025 Sales Summit: The Beauty Isle

From the Beauty Aisle to the Beauty Isle—I conceptualized this theme for the 2025 L'Oréal CPD Summit. My goal was to transform the event into a luxurious influencer-style brand trip rather than a traditional corporate summit. For the branding, I drew inspiration from the vibrant, breathtaking colors of Puerto Rico, where the event took place.